Agent Signs and Designs: The Kit and the Cost

Agent signs and designs are one system, not a single lawn panel. The kit is a for sale sign, a rider, open house directionals, an A-frame, and an overlay when the frame is still good. On the current GTA and Durham card, a first listing kit (one 24x36 lawn sign, one sleeve rider, three 18x24 directionals, and lamination) is $193 before a flat $15 delivery. Price the new pieces in the new sign tool and any face on a frame you already own in the update tool.

Most agents design only the lawn panel, then discover the open house needs directionals and a rider that were never drawn. The brokerage template rarely covers the sleeve, the stake, or the sandwich board. That is where a second blue or a second phone number makes the kit look unfinished. Type size and contrast for the panel itself are in the lawn sign design guide. This page is the set around that panel.

What signs does an agent need, and when?

Think in jobs, not in product codes. A listing launch, an open house, and a brokerage switch each pull a different subset of the same design. If you only design the lawn sign, the other days have nothing honest to print.

The lawn sign is the piece that stays. It is a coroplast panel on an H-frame, and it has to read from a moving car. The standard residential size is 24x36 inches at $85 for one, or $75 each at two or more. A 24x24 is $55 either way. Larger panels for setback lots: 32x36 is $95 for one and $85 at two or more, 36x36 is $105, and 32x48 or 36x48 is $140. Pick one size and repeat it. Repetition is what makes your name recognizable on the next street.

The rider changes while the lawn sign stays. Sold, open house, coming soon, or a photo bar: status, not a second identity. A 6x24 sleeve, for a 24 inch wide panel, is $23. A 6x32 or 6x36 top or bottom rider is $21. A picture rider, 10x32 or 10x36, is $30. Same name, same phone, same colour as the panel. Only the status line changes. A redesigned rider every listing becomes a drawer of strips that do not match the sign in the ground.

The stepstake directional points. It is not a second lawn sign. A 12x24 is $20, an 18x24 is $25, and a 24x24 is $30. The price does not drop at two or more. Three to six of the 18x24 cover a typical open house. Five is $125, less than one sandwich board and more useful on a curved street. If the full lawn lockup is squeezed onto the stake, nobody reads the arrow. Arrow, "open house" or the cross street, and your name.

The A-frame is the piece you walk: sidewalk, lobby, or a corner where a lawn sign is not allowed. An 18x24 board is $115. A 24x32 is $145. You are buying legs you will reuse, so the design should be your identity, not Saturday's address. Put the house number on an insert. When only the brand changes, an 18x24 full resticker is $60, a half overlay is $35, and a third is $25. A 24x32 full resticker is $75, half is $40, third is $30. The frame stays.

The overlay is a design decision, not a new object. You already own the panel. A full resticker on a 24x36 is $55, against $85 for a new one. A half overlay is $40. A third, the agent strip, is $30. Use the update tool when the frame is sound. Use the new sign tool when the coroplast will not stand straight.

What has to match across every agent sign?

Design once. The lawn sign is the master. Riders, directionals, and the A-frame are crops of that master. Four separate briefs produce four slight disagreements, and from the sidewalk they read as four businesses.

What must match across every piece:

The name treatment. One line on the lawn sign means one line on the rider and the A-frame. Do not introduce a monogram on the small pieces unless it is already on the panel.

The phone number. One number, the mobile you answer. A brokerage main line can sit under it. It cannot replace it on the rider, which is often the only strip a driver reads once a sold banner is up.

The colour pair. Pick it on the lawn sign and force it everywhere. A black-and-white directional next to a navy lawn sign looks like a different company. It is a weaker brief, not a simpler one.

The brokerage lockup. It may shrink. It may not be redrawn. If you have a stacked logo and a horizontal logo, pick one for signs and keep it.

What may drop:

Website and QR code. Lawn sign only, if anywhere. A code too small to scan from a car is decoration, especially on a 12x24 stake.

Headshot. A picture rider at $30 (10x32 or 10x36) can hold one. A 6 inch status rider should not. A directional should not. On a 24x32 A-frame, only if the photo reads at a few metres.

Taglines. One short line on the lawn sign. The directional's job is the arrow.

Build in that order and stop when the next element will not fit. Lawn: brokerage, name, phone, then one extra (site, photo, or tagline, not all three). Rider: status word large, name and phone small. Directional: arrow, open house or the cross street, name. A-frame: the same identity, simplified. Type size, contrast, and export settings are in the lawn sign design guide. The kit only works if that panel is readable.

What does the brokerage lock, and what do you decide?

The lockup, the colours, the legal brokerage name, and often a minimum size for that name are not optional. Every agent's sign is also the brokerage's sign, and advertising has to identify the brokerage. Get the template before you draw. Redrawing a logo so it "fits" is how you pay for a reprint.

Usually locked: logo artwork and clear space, approved colours, the brokerage name as text if the mark fails at a distance, a disclaimer line if they require one, and any rule that your name cannot outrank the brokerage.

Still yours, inside that frame:

One name string. Not a nickname the office has never used, and not three spellings across three pieces.

Which riders you will actually hang. Sold if you work resale. Open house if you hold them. Skip coming soon and price improved unless you will use them. A word swap on the same template is still a design. An unused rider is just inventory.

A picture rider only when it earns $30. Strong photo, 10x32 or 10x36. Not a tiny head on a 6 inch strip.

Directional copy. "Open" plus a time, or "open house" plus an arrow. The feature list belongs on the lawn sign, if it belongs anywhere.

A-frame as your brand, not one address. You paid for hardware you can carry. A board printed with one house number is custom once and wasteful after that.

If the template looks dull, do not out-design it on the first order. Customize when it still fails at ten metres. When the template is settled, price a new panel in the new sign tool or an overlay in the update tool.

When should you overlay a sign instead of buying new?

A new design and new hardware are different purchases.

New brokerage, panel still flat. A full resticker on a 24x36 is $55. A new 24x36 panel is $85. Eight tired faces are eight restickers unless the plastic is dead. The file is the same either way: new lockup, your name, your phone, same size. Compare them in the update tool and the new sign tool.

Only the brokerage bar changed. Half overlay, $40 on a 24x36. Leave your name, phone, and photo where they were so the panel does not look like two eras glued together.

Phone, site, or designation only. A third, the agent strip, is $30 on a 24x36. Do not resticker a fleet to fix a digit, and do not introduce a new typeface on that strip. Same place, same weight, new number.

New headshot. If it lives on a picture rider, reprint that rider at $30 and leave the lawn sign. If the photo is built into the panel, you are into a half or a full. Photos age faster than logos, which is why they belong on riders.

Dead panel. Warped, cracked, or soft. Order a new sign in the same system so it matches the riders you are keeping.

A 32x36 full resticker is $70, half $45, third $35. A 36x36 full is $80, half $50, third $38. Anything else uses the update tool's standard lawn path: full $65, half $45, third $35. A new 18x24 board is $115. A full resticker on one you own is $60.

How much does a first agent sign kit cost?

Here is a first listing that is actually complete, priced only from the current card. One 24x36 lawn sign, one 6x24 sleeve rider to match that width, three 18x24 directionals for the open house, and lamination on the lawn sign if it may sit for months. Delivery is separate.

Add flat delivery at $15, and the kit is $208. Rush is $25 flat on the order, not per sign.

Two listings change the lawn price and little else. Two 24x36 panels are $75 each, $150 instead of $170. Lamination on both is $20. The rider and the directionals do not get a quantity break.

If both listings are open the same weekend, add stakes rather than shrinking the type. A 12x24 at $20 works when the corner is close and the type stays huge. An 18x24 at $25 is the default on a wider road. A 24x24 at $30 is only worth it when you truly need more than an arrow.

On a 24 inch panel, use the $23 sleeve, not the $30 picture rider. Leave the A-frame off a first listing unless you will stand it. If you already own the frame, price a resticker.

Run the combination you actually want in the new sign pricing tool. If a piece is a refresh of something you own, price that piece in the update tool so you do not pay for a new panel twice.

What do you send the printer with the quote?

Finished sizes, not "the usual." 24x36 lawn, 6x24 sleeve, 18x24 directionals. Usual is different at every brokerage.

Quantity and sidedness. Lawn signs and sandwich boards are commonly two sided. Directionals are usually one sided. Say which.

One press-ready PDF per size, fonts outlined or embedded. Export it yourself from the brokerage file so the lockup does not shift.

A sentence limit per piece. Lawn: brokerage, name, phone, one extra. Rider: status, name, phone. Directional: arrow, open house or street, name. If the full lawn layout is on the stake, cut it before you upload.

Leave off a tiny QR code, a second phone number, a tagline on the rider, a photo on the directional, and a street address burned into the A-frame. For an overlay, name full, half, or third, plus the size. Name files lawn-24x36.pdf, rider-6x24-sold.pdf, directional-18x24.pdf. Quantity goes in the quote.

Who prints agent signs in the GTA and Durham Region?

True Sign Group prints this kit for GTA and Durham agents. Pickup is available. Delivery is a flat $15 on the order, whether that order is one stake or the kit above. Rush, when a date moved, is $25 flat. It does not replace designing the directional in the same week as the lawn sign.

Where a sign may stand changes by city. What you print does not. See the Ontario sign regulations guide for placement. Price new pieces at forsalesignprice.com/new-sign and a new face on an old frame at forsalesignprice.com/update-sign.

Frequently Asked Questions

How many designs does an agent actually need?

Three, plus status variants. One lawn master, one directional reduction, and one A-frame if you will own a board. Riders are the lawn sign with a different status word. You do not need a new design per listing.

Can I reuse the lawn sign design on the A-frame?

Yes, after you simplify it. Keep name, phone, colours, and the brokerage lockup. An 18x24 board is $115 new, or a $60 full resticker if you own the frame. It should look like the lawn sign, not like a flyer on legs.

Is an overlay a new design?

It is a new file on an old object. On a 24x36, a full resticker is $55 against $85 for a new panel, a half overlay is $40, and a third is $30. The design can be as serious as a new sign. The frame is not new. If the panel is finished, order a new sign in the same system so the rest of the kit still matches.