ForSaleSignPrice
New sign pricingEvery price published

What a new real estate
sign costs.

Printed from scratch and priced on the spot. Lawn signs start at $85, and the number updates as you pick the size, the quantity and the add-ons.

  1. 01
  2. 02
  3. 03
  4. 04
  5. 05

Choose a Product

Select the type of sign you need priced.

Estimate--

What a new sign costs

A new sign is printed from scratch, so the price comes down to product, size and how many you order. For sale lawn signs are the bulk of it: a 24x36 inch panel on an H-frame is $85, and the price per sign drops to $75 at two or more, which is why agents who list steadily buy in pairs.

Bigger formats cost more because there is more material and more press time. A 32x48 inch sign is $140 and reads from a moving car, which matters on rural and arterial roads. Stepstake directionals for open houses, A-frame sandwich boards, riders and large format development panels up to 4x8 feet are all priced in the same calculator.

The add-ons are where a quote usually drifts, so they are published too. Lamination is $10 per sign and buys a season of weather. Rush production is $25 flat when a listing goes live sooner than planned. Delivery is $15 flat to an agent or straight to the listing address. Signs are printed in Oshawa by True Sign Group, so there is no border crossing and no drop-ship wait.

Questions about ordering a new sign

Pricing

Real estate directional signs with a step stake cost between $20 and $25. A smaller 24x12 inch directional sign is around $20, while a 24x18 inch version is about $25. These prices are typically the same whether you order one or several.
Rider signs (the small strips that attach to the top or bottom of a lawn sign) cost around $21 each. This price is standard across common rider sizes including 24x6, 32x6, and 36x6 inches. Riders are commonly used for SOLD, OPEN HOUSE, or agent branding messaging.
Commercial real estate signs range from $120 to $200 depending on size. A 48x48 inch sign is around $120, a 48x72 inch sign runs about $160, and a large 48x96 inch sign costs approximately $200. These are large-format signs used for development sites, commercial listings, and land sales.
Sign lamination typically costs about $10 per sign as an add-on to any new sign or overlay order. Lamination adds a UV-protective layer that increases scratch resistance and extends the sign's outdoor lifespan, which is especially useful for signs that will be exposed to direct sunlight for extended periods.
Rush production for real estate signs is typically a flat $25 surcharge per order for 24-48 hour turnaround. Standard turnaround is 5-7 business days at most print shops. Rush fees are usually a flat rate per order rather than per sign, so ordering multiple signs on a rush order does not multiply the rush fee.

Process and Services

Most sign printers accept PDF, AI (Adobe Illustrator), EPS, and high-resolution PNG or JPEG files. PDF is the most universally accepted format. Files should be set up at the actual print size (for example, 36x24 inches) at 150-300 DPI resolution. Vector formats like PDF, AI, and EPS are preferred because they scale without losing quality.
Most real estate for sale signs are printed on corrugated plastic (also called coroplast or correx). This material is lightweight, waterproof, and durable enough for outdoor use. Commercial signs may use heavier substrates like aluminum composite, PVC board, or dibond for longer-lasting installations.
A sign rider is a small rectangular strip (usually 6 inches tall) that attaches to the top or bottom of a real estate lawn sign using screws, bolts, or a sliding bracket. Riders display supplemental messaging like SOLD, UNDER CONTRACT, OPEN HOUSE, PRICE REDUCED, or agent and brokerage branding. They are designed to be swappable so the main sign stays in place while the rider changes with the listing status.
The most common real estate for sale lawn sign size is 36x24 inches, followed closely by 30x24 and 36x30. The 36x24 size has become the industry standard across most of North America because it balances visibility from the road with ease of installation. Larger sizes like 36x36 are popular for corner lots or properties with higher road setback distances.

Buying Guide

Lamination is recommended for signs that will be outdoors for more than a few weeks, especially in direct sunlight. The UV-protective layer prevents fading, adds scratch resistance, and extends sign life significantly. At around $10 per sign, it is a low-cost upgrade. If you are printing signs for a quick one-week open house blitz, you can skip it. For a listing sign that might be up for months, it is worth it.