How Much Do Real Estate Signs Cost? A 24x36 Is $85

A 24x36 lawn sign is $85 with the H-frame, $75 each at two or more. Riders are $21 to $30, a stepstake directional is $20, a 4x8 commercial panel is $280. Every number on this page is the number the calculator charges, because both read one price card, and none of them is behind a quote form.

That is the whole difference. Sign pricing is not complicated, it is just unpublished: the usual way to find out what a lawn sign costs is to send your details to a shop and wait. This page prices the full range instead, in the order an agent actually spends it, from the panel in the lawn to the overlay that lets you keep the frame when your branding changes. All of it is the live rate card at ForSaleSignPrice.com, where the same figures build a quote in about thirty seconds.

Why Sign Pricing Varies So Much

Before looking at specific numbers, it helps to understand what drives cost variation in real estate signage. There are five primary factors:

Material and substrate. The most common material for residential lawn signs is corrugated plastic, also called coroplast. It's UV-printed, lightweight, and weather-resistant, ideal for temporary outdoor use. Larger commercial signs or long-tenure listings may use aluminum composite material, which is more rigid and durable but also heavier and more expensive to produce. The substrate choice is often set by the sign type and intended use.

Size. Print area scales with sign dimensions, and material costs rise with size. A 24x24" sign uses about two thirds the material of a 24x36" sign. This is reflected directly in pricing, the larger the sign, the higher the base price.

Quantity. Most sign suppliers, including those who fulfill orders through ForSaleSignPrice.com, offer volume pricing. Ordering two or more of the same sign type typically reduces the per-unit cost. If you have two listings launching in the same week, batching your order is an easy way to capture those savings.

Add-on services. Lamination, rush production, and delivery are all priced separately. Each adds a predictable flat cost that you can include or exclude depending on your needs and timeline.

Overlays vs. new signs. Re-stickering or overlaying an existing sign frame is significantly cheaper than ordering a completely new sign with hardware. If you already have functioning H-frames or sandwich board frames, an overlay gives you a like-new result at a fraction of the replacement cost.

Understanding these five factors makes every pricing table in this guide easier to apply to your own situation.

For Sale Lawn Sign Pricing

The for sale lawn sign, a coroplast panel mounted to an H-frame stake, is the cornerstone of residential real estate marketing. Every active listing should have one. Buyers learn to recognize the presence of a listing sign as a signal that a home is on market, and a well-branded sign builds neighbourhood recognition for the agent's personal brand over time.

The 24x36" size is by far the most common for residential listings. It's large enough to be clearly visible from a moving car, small enough not to overwhelm a standard front yard, and priced at $85 for a single sign or $75 per sign when ordering two or more.

The 36x36" is a step up in visual impact, useful for corner lots, properties set back from the road, or agents who want their brand to stand out in a competitive neighbourhood. It is $105 a sign however many you order, so there is no volume tier to wait for on this size. If you want the two-or-more rate on a larger panel, the 32x36" is the one that has it: $95 for a single sign and $85 each at two or more. Only 2 of the 7 lawn faces on the card carry a quantity break at all, and both of them are in that paragraph.

The 32x48" and 36x48" formats are the largest standard residential lawn sign sizes. These are used for acreage properties, rural listings, or anywhere the sign needs to be readable from a greater distance. Both are $140 a sign at any quantity. The larger formats carry no volume tier, so there is nothing to gain by batching an order of them beyond saving yourself a second delivery. Every lawn face drawn at one scale, with the cost per square foot of each, is in the sign sizes guide.

The listed prices typically include the printed coroplast panel and H-frame hardware. Confirm with your sign supplier what's included when you finalize a quote through True Sign Group.

Directional Sign Pricing (Stepstake Signs)

Directional signs, commonly called stepstake signs, are the small, arrow-shaped signs that guide buyers from a nearby arterial road to the listing. They're usually 12 to 24 inches tall, printed on coroplast, and mount directly to a wire stepstake that pushes into the ground. No hammer, no post hole. They go in and come out in seconds.

Directional signs are the most cost-efficient item in a real estate signage budget. At $20 to $30 each, a set of five signs, enough to guide buyers from two or three intersections, costs $100 to $150 total.

Most agents set out directional signs on open house weekends and pick them up Sunday evening. A durable set can be reused across multiple open houses at the same property or rotated between listings. Printed with a blank arrow (no address), they're generic enough to work for any listing. Printed with your personal brand, they double as neighbourhood advertising.

For agents who do consistent open house volume, ordering 8 to 10 directional signs at once and rotating them is more economical than ordering a fresh set per listing.

Rider Sign Pricing

Riders are small panels that attach to the top or bottom rail of an H-frame lawn sign. They're used to display an agent's name, phone number, website, or short-form messages, "SOLD," "PRICE REDUCED," "OPEN HOUSE," or "OFFERS TONIGHT." A lawn sign without a rider is just a brokerage advertisement. A lawn sign with a well-designed rider is personal branding.

Rider width tracks panel width. A 6×24" strip is cut for a 24 inch wide face, a 6×36" for a 36 inch one, so the size you order follows the sign you already own rather than a preference.

The 6 inch strips are the standard personal information line, name and phone. They're subtle, clean, and work well under a brokerage sign that does most of the visual heavy lifting. The 8 inch sleeve is $2 more and carries two lines rather than one. The 10 inch picture riders at $30 are the only riders tall enough to hold a photograph.

At $21 to $30 per rider, these are inexpensive enough to print in multiples, one for each active listing, plus a few extras for replacements and new listings. Which riders are worth printing and which end up in a drawer is in the rider guide.

Large Rider Pricing

Large riders are the wider, taller strips cut for large format panels rather than for a lawn sign. They run 8 or 12 inches in height and 48 inches or more across, which is the width of a commercial or development board, not of a residential face.

Large riders are particularly common for franchise brokerage teams that run a house sign structure: the brokerage name on a large top rider, the agent personal panel in the middle, and a standard personal rider at the bottom. This layered approach lets a sign carry both institutional brand weight and personal agent identity simultaneously.

Large riders also see use as SOLD announcement panels, and the width is the thing to get right. The narrowest large rider is 48 inches across, which is wider than the 24 or 36 inch face of a residential lawn sign. On a lawn sign a sold message is a standard rider at $23; the 48 inch and up strips belong on the large format panel a commercial or land listing uses.

Sandwich Board (A-Frame) Pricing

Sandwich boards, also called A-frames, are freestanding double-sided signs. Unlike lawn signs, they don't stake into the ground. They stand on their own frame and can be placed on driveways, sidewalks, inside lobby entrances, or at the top of a laneway. They're particularly useful in urban or semi-urban settings where ground staking isn't possible or practical.

The higher price point reflects the more substantial hardware, A-frame legs, hinges, and rails, rather than just a printed panel and stake. But that hardware is durable and reusable across dozens of open houses. The per-use cost of a sandwich board, spread across even 10 open houses, is $11.50 to $14.50 per event, entirely reasonable marketing spend.

For condo listings, townhomes, or commercial properties in busy pedestrian corridors, a sandwich board at the street entrance significantly increases the walk-in rate for open house events. Many agents treat sandwich boards as essential kit for any high-traffic open house location.

When the branding needs updating, a sandwich board overlay, rather than a new board, keeps costs low. Full overlay pricing for sandwich boards runs $60 to $75 depending on size. See the sign update pricing tool for exact overlay costs.

Commercial Sign Pricing (Large Format)

Commercial listings, land assemblies, development sites, and multi-family properties call for large-format signage that commands attention at scale. These signs are typically mounted on post frames, plywood backboards, or building facades. At this size, the sign is functioning more like a billboard than a standard listing marker.

The 36x48" single sided panel sits at $90 and is the entry point. It is the only size on this row the card marks single sided, and it is worth knowing that the lawn range also lists a 36x48 at $140: same two numbers, different product, and the lawn one arrives with an H-frame.

At the top end the 4x8, 48 inches tall by 96 across, is $280. That is the development site format: land assembly marketing, new construction, and commercial listings read from a moving car rather than from the sidewalk. None of these four panels includes a frame, which is the thing that makes them a different product rather than a bigger lawn sign.

What each one costs per square foot, which size the road speed actually decides, and how to mount one are in the land and development signs guide.

Sign Update Pricing: Overlays, Re-Stickers, and Resurfaces

One of the most financially overlooked aspects of real estate signage is the option to update rather than replace existing signs. If you have good H-frames in the field, and most agents accumulate several over time, an overlay delivers a brand-new-looking sign without the cost of new hardware.

The terminology varies by region and supplier: "overlay," "resticker," "resurface," and "reface" all refer to the same process, applying a fresh vinyl graphic over the existing frame. Use the sign update pricing tool to price any of the options below instantly.

Lawn Sign Overlays

A re-face is priced by the face it goes onto, not by a flat rate, and only 3 of the 7 lawn faces on the card carry a published re-face price. They are the three standard sizes. On any other face the shop quotes it.

A full resticker replaces the entire vinyl face of a lawn sign, top to bottom. Use this when your entire design has changed, new brokerage, new personal brand, new photo, new layout.

A half overlay replaces only one panel of a two-panel sign. If your brokerage has updated its logo but your personal panel (name, photo, number) is unchanged, a half overlay updates only the brokerage portion. If you've updated your personal branding but the brokerage panel is unchanged, the half overlay hits just your section. This is the most common update scenario for agents switching brokerages or going through a brokerage rebrand.

A third overlay is the smallest, cheapest update, just the bottom agent strip. Phone number changed? New website? Updated tagline? A third re-face handles it for $30 to $38 per sign, without touching anything else.

Sandwich Board Overlays

The same logic applies to sandwich boards. If you have a working A-frame and only the branding needs updating, an overlay is the right move.

Add-On Service Pricing

Lamination, $10 per sign

Lamination applies a UV-resistant protective film over the printed surface of a sign. It extends outdoor life by protecting against sun fading, surface scratches, moisture penetration, and general weathering. For signs that will be in the ground for extended listing periods, or through a full summer or winter season, lamination is a $10 investment that easily pays for itself by avoiding premature re-ordering.

Rush Production, $25 flat

Standard production timelines vary by order size and current shop volume. Rush production compresses that turnaround when timing is critical, a listing that launched ahead of schedule, a last-minute open house announcement, or an end-of-week deadline. At $25 flat regardless of order size, rush production is good value for time-sensitive situations.

Delivery, $15 flat

Pick-up from the shop is always an option, but $15 delivery to your door is a practical add-on for busy agents or large orders. On a $200+ sign order, $15 delivery is a rounding error.

Open House Inserts

Open house inserts are printed panels sized to slide into a sandwich board frame. On open house days, the insert goes in. After the event, the regular listing panel goes back. This gives you an open house A-frame without the cost of printing a dedicated open house sandwich board. For agents who do frequent open houses, inserts are a practical, cost-effective solution.

How to Use ForSaleSignPrice.com to Get Instant Estimates

Rather than emailing back and forth for quotes, ForSaleSignPrice.com lets you configure a sign package and get pricing instantly. Select your sign type, size, quantity, and any add-ons, the tool calculates the total in real time.

The tool covers two workflows:

• New signs, price any new sign from scratch: lawn signs, directionals, riders, large riders, A-frames, and commercial signs
• Sign updates, price overlays and restickers on existing signs across all coverage levels

Once you have pricing you're comfortable with, quotes are fulfilled by True Sign Group, an experienced real estate sign company producing and delivering signs locally to agents and brokerages across the Greater Toronto Area and Durham Region, Ontario.

Budgeting Examples

New Agent, First Listing Package

A complete, professional first-listing package for $193. Clean, branded, and functional. What the same kit looks like for a brand new agent, item by item, is in the first listing kit guide.

Active Agent, Two Listings Launching Same Week

Two complete listing sign packages plus a sandwich board for open house use, with rush and delivery, for $351.

Brokerage Rebrand, 20 Agents

Twenty new 24x36 panels price at the two-or-more rate of $75 each, so $1,515 with the same delivery. Re-facing keeps $400 of that. Note the per-sign gap on an order this size is $20 and not the $30 a single sign saves, because the new sign price drops at volume and the re-face price does not. The update versus replace guide works that out size by size.

Tips for Reducing Real Estate Signage Costs

Order at the 2+ threshold on the sizes that have one. 2 of the 7 sizes carry a volume tier: the 24x36" drops from $85 to $75 a sign, and the 32x36" from $95 to $85. That is $10 a sign on the first and $10 on the second. The other sizes are flat at any quantity, so check before you assume batching saves money. If you have two listings within a few weeks of each other and you are ordering one of those two sizes, batch the order.

Use overlays for branding changes, not new signs. Don't discard functional H-frames when your branding changes. A full re-face costs 24 to 35 percent less than the new sign in the same size, and the hardware stays in service.

Laminate signs that will be outside for more than a season. The $10 upfront cost is a fraction of the $55 to $140 it costs to replace the panel if it degrades ahead of schedule.

Stock riders separately. Riders are cheap and easy to change. Print a supply of personal riders once and let them do the personalization work across all your listings, rather than reprinting entire sign faces when small details change.

Use open house inserts instead of dedicated open house boards. If you already own a sandwich board, a $30 insert is far more economical than a dedicated open house A-frame.

Frequently Asked Questions About Real Estate Sign Pricing

What's included in the price, just the panel, or the hardware too?

For new lawn signs, the price typically includes both the coroplast panel and the H-frame. For overlay/resticker services, only the vinyl graphic is replaced. The hardware stays in place. Always confirm with your supplier.

How do prices change if I need custom sizes?

Standard sizes are priced as listed above. Non-standard sizes or unusual substrate requests usually require a custom quote. Contact True Sign Group directly for custom specifications.

Is there a minimum order quantity?

No minimum for most standard sign types. Single-unit orders are accepted, though ordering 2+ often unlocks better per-unit pricing.

How long does production take?

Standard production timelines vary. Standard printing runs 2 to 3 business days. Rush production is available for a flat $25 on the order and brings that to 1 business day. The turnaround guide turns that into a calendar date.

Final Thoughts

Real estate sign pricing is straightforward once you know what type you need, what size, and whether updating existing hardware makes more sense than ordering new. The ranges in this guide cover every common scenario an agent or brokerage will encounter.

For instant pricing on any real estate sign type, use ForSaleSignPrice.com, or contact True Sign Group directly for large-volume orders, custom sizing, or specialty signage projects. True Sign Group serves agents and brokerages throughout Toronto, Mississauga, Brampton, Vaughan, Markham, Oshawa, Whitby, Ajax, Pickering, and all communities across the GTA and Durham Region.