ForSaleSignPrice
Overlay pricingEvery price published

What an overlay or
re-sticker costs.

Keep the frame you already own and print a new face for it. Priced by how much of the sign changes, from $25 for a single strip up to a full re-sticker.

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What type of sign are you bringing in?

Select the sign you own so we can show you the right re-facing options.

Estimate--

A real True Sign job

What an overlay actually looks like

A for sale lawn sign on a white post and arm frame, with a red and white sold strip laid across the top band of the printed face, covering the header underneath.

One strip over the part that changed

A sold strip laid across the top band of a face that never left its frame. Look at the right hand edge of the strip and the last letter of the old header is still showing beside it. Nothing was replaced and nothing was reprinted below the strip. On a 24x36 that single strip is $30 against $85 for a new sign on a new frame, which is the whole reason this tool prices by how much of the sign changes.

  • Single strip on a 24x36$30
  • New sign and frame instead$85

Printed in Oshawa by True Sign Group and photographed on location. True Sign installs as well, which is how this photograph exists, but the prices on this page cover the printing and the hardware only.

You may want the other tool

Is the panel still worth keeping?

This tool prices a new face for a frame you already own, and it is the cheaper answer only while the panel underneath is worth keeping. A full re-face on a 24x36 is $55 against $85 for a new sign with a new frame in the price. Do that re-face twice because the panel was already faded or bent, and you have spent $110 to end up with the old panel still underneath.

The saving also shrinks as the sign gets bigger, because printing is mostly setup. A full re-face saves 35 percent on a 24x36 and 24 percent on a 36x36, where it is $80 against $105. On the larger faces, a cracked corner or a soft edge is enough to make a new sign the better buy.

  • Full re-face on a 24x36$55
  • That re-face done twice$110
  • New 24x36, frame included$85
Price a new sign instead

Overlays versus a new sign

An H-frame and a sign panel outlast the branding printed on them. When you change brokerage, rebrand, or take over a listing, the cheaper move is usually to keep the hardware and put a new face on it. That is what an overlay or re-sticker is, and it is priced here by how much of the sign actually changes.

A full re-sticker covers the whole face and runs $55 on a 24x36 inch lawn sign. A half overlay replaces one panel, normally the brokerage or the listing block, for $40. A third re-face updates a single strip such as an agent name and number for $30. A-frame sandwich boards follow the same three levels in 18x24 and 24x32.

Compare that to $85 for a new 24x36 inch sign and the decision is usually straightforward: if the panel is flat, clean and not cracked, overlay it. If it is faded, bent or the corners have gone soft, a new sign costs less than doing it twice. Either way the number is on the screen before you commit.

What the price covers

Every number on this site is a printing price. True Sign Group prints the panel in Oshawa on the material and size you pick, and the order includes the frame or stake on the products that use one. Delivery is an optional flat $15, so leaving it off means you are collecting the order.

Putting the sign up at the property is not part of this price, and neither is taking it down at the end of the listing. Signs arrive ready to put up and the agent or the brokerage places them. If you want someone to place it for you, that is a different job from a print order, so call and ask rather than pricing it here.

Call (905) 259-4361
  • In the pricePrinting, material, hardware
  • Optional$15 delivery, lamination, rush
  • Not priced herePutting the sign up

Questions about overlays and re-stickers

Pricing

An overlay, also called a re-sticker or a reface, prints a new face onto the sign panel you already own, so you pay for the graphic and not the panel. A full re-sticker covering the whole face is $55 on a 24x36 lawn sign, $70 on a 32x36 and $80 on a 36x36. A half overlay replacing one panel, usually the brokerage block, starts at $40, and a third re-face covering a single strip such as your name and number starts at $30.
Re-stickering a real estate sandwich board is $25 to $75, depending on the board size and how much of the face changes. On an 18x24 board a full re-sticker is $60, a half overlay is $35 and a single strip is $25. On a 24x32 board the same three levels are $75, $40 and $30.

Process and Services

A sign overlay, also called a re-sticker, reface or resurface, applies new printed vinyl over a sign you already own. A new sign is printed from scratch, corrugated plastic panel included. The overlay is cheaper because you are reusing the panel: on a 24x36 lawn sign a full re-sticker is $55 against $85 for a new one. An overlay makes sense when the panel is still flat and rigid and only the branding, the agent details or the brokerage has changed.
They are the same thing. "Overlay" is the common term for lawn signs while "re-sticker" is more commonly used for sandwich boards and A-frames. Both mean applying new printed vinyl graphics over an existing sign rather than printing a brand new one. Other terms people use include reface, resurface, and vinyl overlay.
The two standard real estate sandwich board (A-frame) sizes are 18x24 inches and 24x32 inches. The 18x24 is the more compact option suitable for sidewalks and narrow spaces, while the 24x32 provides more visibility and room for listing details. Both are typically double-sided.